2026 luxury market report: where international buyers are looking

Halfway through 2026, demand for ultra-prime residential assets remains resilient in both of VIG's core markets. Below, the trends we are seeing on the ground.

Milan

Scarcity of trophy assets in the historic centre continues to support prices. Buyers increasingly prioritise branded residences with hospitality-grade services.

Miami

Preconstruction remains the entry point of choice for international buyers, who value payment flexibility and the ability to secure a residence early in a branded launch.

What buyers want

• Turnkey residences with full concierge and wellness amenities.
• Discretion and a multilingual, cross-border process.
• Brand-backed projects with a clear lifestyle proposition.

This report is provided for general information and is not investment advice.